Perspective builds performance
Market-entry strategy, commercial execution and growth leadership for European companies expanding into Latin America.
Why… kunturi? Because successful expansion starts with seeing the market clearly
Latin America offers real growth potential for European industrial and technology-driven companies — but success requires more than ambition. Markets differ widely in maturity, regulation, channel structures, customer behavior and execution realities.
kunturi helps companies turn regional ambition into commercial progress. As an advisory platform, kunturi combines hands-on operating experience with a curated network of local experts, supporting companies from market-entry assessment to go-to-market execution and regional setup.
Focus areas include:
kunturi combines strategic clarity with hands-on commercial execution support for companies navigating growth and internationalization challenges.
What… we offer: Three practical ways to turn Latin America ambition into commercial progress
Market Entry Sprint
Executive-level assessment helping industrial companies evaluate and structure expansion opportunities across Latin America. Focus on market prioritization, distributor models, pricing, commercial fit and entry roadmaps.
Commercial Growth Diagnostic
Commercial assessment identifying growth levers across portfolio, pricing, go-to-market and execution. Focus on segmentation, channel structure, monetization, distributor performance and commercial priorities.
Interim Management & Fractional Growth Leadership
On demand support for European companies entering or scaling in Latin America — when the opportunity is already there, but the local leadership structure is not yet in place.
Who… is behind kunturi
You do not need a consulting pyramid to enter Latin America. You need someone who understands both the boardroom logic and the market reality.
kunturi is led by Maximilian Becker, an international commercial leader with 16+ years of experience driving growth, product strategy and commercial transformation across industrial and technology-driven businesses in Europe and Latin America.
His connection to Latin America goes well beyond a regional assignment: it spans school years in Venezuela and Ecuador, an MBA across Brazil and Mexico, and hands-on leadership responsibility in these 2 countries and from Panama across multiple Latin American markets.
kunturi works as a lean advisory platform: senior expertise at the core, supported where needed by a trusted network of specialist associates. This allows each engagement to be shaped around the client’s real challenge — whether it is market-entry strategy, commercial growth diagnostics, distributor models, pricing, go-to-market execution or interim leadership.
How… we show up
Whilst every kunturi engagement is shaped around the specific market, company and growth challenge, the way we work is consistent. A kunturi approach is always …
PERSPECTIVE-LED
We bring an external view, but not from 30,000 feet. We combine strategic altitude with ground-level commercial reality across Latin America.
In practice:
market context, customer behaviour, channel dynamics and execution constraints are considered together — not in separate consulting slides that look impressive and then die in a drawer.
PRACTICAL
We focus on what can actually be implemented. Clear priorities, realistic sequencing, concrete ownership and a roadmap your teams can act on.
In practice:
less “transformation theatre”, more 30/60/90-day action logic, decision support and operating rhythm.
COMMERCIAL
Growth only matters if it translates into profitable business. We look at market entry, channels, pricing, portfolio and sales execution through a return lens.
In practice:
we challenge opportunities based on revenue potential, margin logic, complexity, speed to market and strategic fit.
LATAM-REALISTIC
Latin America is not one market. What works in Mexico may fail in Brazil. What looks attractive from Europe may break in local execution.
In practice:
we account for country differences, distributor realities, buying behaviour, import constraints, talent availability, payment practices and local decision-making culture.
STRAIGHT
We use clear language and direct advice. No corporate fog machine, no “synergy-driven enablement ecosystem” unless absolutely necessary — which it rarely is.
In practice:
you get honest assessments, clear trade-offs and practical recommendations, even when the answer is uncomfortable.
PARTNER-ORIENTED
We work with your team, not around it. The goal is not to create dependency, but to build confidence, clarity and commercial momentum.
In practice:
we combine advisory, sparring and hands-on execution support — from strategy to first market moves.
We would like to get to know you
Planning your next move in Latin America? Let’s discuss where to start — and what to avoid.